A brochure site rebuilt into a credible, converting digital front door.
A dated, inaccessible site became a modern responsive rebuild with accessibility-first architecture and an integrated client intake flow — turning a static brochure into a trustworthy front door that converts.
The firm's existing site was a decade-old brochure: unusable on mobile, invisible to screen readers, and slow to load. Prospective clients bounced before ever reaching a contact form, and the partners had no way to tell which practice areas were driving inquiries.
The same four phases we run every time.
- 1
Discovery
Audited the old site, mapped intake drop-off, and prioritized practice areas by revenue.
- 2
Architecture
Designed an accessible information architecture and a structured intake flow up front.
- 3
Build
Shipped a responsive rebuild with WCAG 2.1 AA audits and Core Web Vitals budgets enforced per increment.
- 4
Launch & support
Rolled out with analytics on every intake path and a runbook the firm's staff could own.
A fully responsive, accessibility-first rebuild with a guided intake flow that routes inquiries by practice area, plus analytics that finally show the partners where their business comes from.
- 100%
- WCAG 2.1 AA audited
- 2.1s
- Time to interactive
- +38%
- Qualified intake leads
For the first time our website feels like the firm — credible, fast, and something we're proud to send clients to.
Have a problem shaped like this one?
Tell us where the friction is. We'll tell you what it would take to remove it.